Unesco World Heritage Day

Branding and Website for the First Austrian UNESCO World Heritage Day. 

Different colored postcards of the Unesco World Heritage Day

Project Brief

Timeline: Oct 2020 – Now

Client: Unesco Commission Austria

The Unesco Commission Austria approached me to create a logo for the upcoming Austrian World Heritage Day.

During our strategy workshop, we explored the public's understanding of Unesco and its implications for their goals. The aim was to shift the perception of Unesco from a blocker to an enabler, fostering national awareness and enthusiasm for Austria's World Heritage.

Visit: www.welterbetag.at to see the Website

Alternating images of the world heritage day website mockup on a Laptop screen

The Outcome

I presented three logo concepts and a communication strategy aimed at sparking curiosity and a desire for self-discovery.

The goal was to generate excitement. The result is a tagline campaign encapsulated by "Unesco World Heritage is more than… meets the eye," featuring unique visuals and taglines for each World Heritage site.

Each tagline challenges common perceptions, playing with clichés and provoking curiosity. For instance, for Vienna: "More than cafes and carriages," alluding to Vienna's reputation for coffee houses and horse carriages. Another example is for Schönbrunn: "More than Sisi and a zoo."

Throughout the process, I crafted a new logo, corporate design, web design and development, and the layout and design for the new brochure and other printed materials such as posters and postcards.

Services:

Brand Strategy

Brand Design

Tagline

Webdesign

Web Development

Roll-Out & Implementation: Brochure, Postcards, Posters, LED Animated Posters

Brochures of the World Heritage Day Unesco with a golden illustration of the sights on the cover

In crafting the logo, simplicity and a humanistic touch were prioritized, making it straightforward, approachable, and quickly understandable. The accompanying icon features the renowned Unesco emblem with the incorporation of the current year. Annually, the logo is refreshed to reflect the new year.

Hands holding a phone showing the Unesco Website
Poster leaning on a wall
Multiple Unesco Postcards leaning on a wall
Hands holding the world heritage brochure with the golden illustration of all the sites
Hall with a lot of people looking at a big screen with a spokesperson
Totebag hanging on a person's shoulder with the tagline World Heritage Day is more 
© Unesco Commission Austria
© Unesco Commission Austria
Blue totebag on the floor with big numbers 50 and 30

„Coco is both a talented designer and a great communicator. It is a pleasure to work with her due to her ingenuity, her creative approaches and the professional outcomes of her work. Each project we implemented together has been very well received by a large number of stakeholders.“

Florian Meixner
Deputy Secretary General,
Unesco Commission Austria

Other Projects

Iphone on green couch with moving image of website
Finger balancing businesscard on rock

Heart-centered, strategic design for people that have a story to tell.