One of a Kind
Vintage Brand
"One of a Kind" is a branding concept for a vintage store specializing in designer wear.
The Concept
"One of a Kind's" branding identity is rooted in a minimalist color palette of black and white, paired with striking taglines and a vibrant, attention-grabbing visual narrative. Have you ever been in a store, and before deciding to try on a garment, you first touch it? Is it soft? Scratchy? Before we decide to try on a piece of clothing, we've already made the decision long before. By deciding if we like the feeling of it on our skin.
In the online store and visual communication on other platforms, we capture the intimate relationship between the feel of the fabric and a potential new owner.
The Outcome
The photographic style, characterized by close-up shots, aims to translate this tactile experience onto the screen. The details and textures of each garment are brought to life, reminding the online audience of the sensation of physically interacting with these unique pieces.
The second complementary element of the brand is the various taglines of "One of a Kind." With a playful touch, they open up worlds and bring a smile to the reader's face.
Other Projects
Heart-centered, strategic design for people that have a story to tell.